This Westjet Christmas Story is amazing. It's one of those "why didn't I think of that" moments. The video speaks for itself but here is some additional information… Westjet predicted they'd receive a maximum 800,000 hits and that didn't happen. Instead, within a few days of the video going live it surpassed 13 million views from over 200 countries and was considered newsworthy in the UK, Australia, Japan, Poland and Malaysia.

I suspect, within us all, we each have a dream to be Santa. To do good for others. When I was young I knew there were families less privileged than mine. I often dreamt what it would be like to secretly buy them gifts that they'd find on Christmas morning. As the years passed I became involved in Easter Seals, church activities, ICM and opportunities presented themselves to give. All the statistics show, that today's millenials, Christians or otherwise, hold a higher propensity to serve: their demographic profile scores higher on the corporate social environmental responsibility curve than their predecessors. The younger Christians, a rising generation, call it "being the hands and feet" and that's typically how they wish to express their faith while shunning traditional church models.

Each person will have their own reaction to this video. Watch it and bring tissue.

#WestJetChristmas